Campaigns that feel relevant
Send approved promotional templates to opted-in customers. Audience selection, personalisation and scheduling are configured in your application or the chosen messaging platform.
560 Degree / WHATSAPP BUSINESS INTEGRATION
WhatsApp Business API.
Connected conversations.
Connect WhatsApp Business messaging with your school, HR, ERP or online store. Send relevant updates and bring customer replies back into an agreed business workflow.
YOUR WORKFLOW. ONE CONNECTED CONVERSATION.
560 Degree
Your businessWhatsApp conversation example
ILLUSTRATIVE PREVIEW
A little update, right on time.
Hi Priya, your order is ready for dispatch. You can view the details or ask our team for help.
Can I update the delivery address?
Of course. We’ll connect you with the team handling your order.
Business event → Message → Conversation
Connected to your systemsCRM · ERP · Website · Business apps
Communication & Automation
- SMS & WhatsApp Messages Delivered
- 50 Lakh+
- Automated Emails Triggered
- 1 Lakh+
FROM FIRST HELLO TO EVERY FOLLOW-UP
WhatsApp Business API Features
Build a WhatsApp experience around your customers, your team and the information they need.
Updates without the follow-up
Trigger order updates, reminders and confirmations from events in your application, so customers stay informed.
Conversations for your team
Receive customer replies through webhooks and connect them to your support workflow. A shared inbox, assignment and team handoff depend on the support platform included in your setup.
Automation with a human touch
Configure replies for agreed questions or business events, with a route to your team. Guided conversations require workflow logic in your application or the selected platform.
Rich, useful messages
Share supported images and documents, and use reply buttons or website links where the message format allows. Template content and buttons are reviewed during setup.
APIs, webhooks & visibility
Use APIs to send messages and webhooks to receive replies and message-status updates. Reporting depends on the events available and the application or platform connected.
Our service connects WhatsApp APIs and webhooks with your applications. We agree each workflow, provider and supported features before implementation; shared inboxes, scheduling and chatbot flows depend on the selected setup.
MAKE IT RELEVANT TO YOUR BUSINESS
WhatsApp Messaging Use Cases
See how messaging can support daily work. Each example is configured around your software, recipient consent and supported WhatsApp message formats.
Education & Institutions
Connect school or college records with fee reminders, event announcements and admission follow-ups for opted-in parents and students. Link messages to the relevant portal or fee page, and route replies to the office. This helps staff reduce repeated calls and keep families informed.
Explore School & College ERP ↗People & HR
Connect agreed HRMS events with employee announcements, request-status updates and reminders. Notify opted-in employees when an update is ready and direct them to the HR portal for details. HR teams can reduce manual follow-ups while keeping employee information in the appropriate system.
Explore HRMS & Payroll ↗Business Operations
Trigger order confirmations, invoice reminders and service-status updates from your ERP, CRM or custom software. Include a relevant reference or secure website link, and bring replies into the agreed follow-up workflow. Teams can keep customers informed without sending each update manually.
Explore 560 ERP ↗Retail & eCommerce
Connect your online store with order confirmations and dispatch updates, and help customers ask questions about products or purchases. Send approved offers to customers who have opted in. Link messages to your store or order page so shoppers can take the next step easily.
Explore eCommerce ↗CONNECT THE CONVERSATION
Connect WhatsApp with Your Business Applications
Keep messaging close to the work. Connect WhatsApp to your CRM, ERP, website or custom application through APIs and webhooks.
- 01A business event happens
An order, enquiry, appointment or status change.
- 02A relevant message follows
The integration checks the agreed recipient and sends a supported message or approved template.
- 03The conversation comes back
Webhooks return replies and available delivery-status events to the connected application.
FROM IDEA TO IMPLEMENTATION
WhatsApp API Integration Process
Map your needs
Choose the first workflow, its recipients and the software event that should trigger a message. Identify where replies should go and how your team will follow up.
Prepare your setup
Review your WhatsApp Business Account and sender number, provider access, recipient consent and required templates. Confirm the supported setup before development.
Connect & test
Connect the agreed APIs and webhooks. Test message templates, recipient details, replies and delivery failures, including team handoff where it is part of the scope.
Launch & improve
Launch the tested workflow with your team. Review available delivery events and replies, and agree how to maintain templates, recipient preferences and the integration.
BEFORE WE BEGIN
WhatsApp Business API FAQs
Can we use our current WhatsApp number?
Share how the number is currently used and which provider you have. We review the available onboarding or migration options before confirming a setup.
Can we send promotions to every contact in our database?
Promotional messages should go to an appropriate opted-in audience. We review recipient preferences, approved templates and the selected provider’s requirements before launch.
Does the API include a shared inbox or chatbot?
These are part of an application or messaging platform, rather than a complete support tool supplied by the API alone. We confirm inbox, routing and automation options when agreeing your setup.
Can you connect WhatsApp to our existing software?
Share your application and the workflow you need. We check API access, webhook support and available data before confirming the connection. This can include HRMS, school software, ERP, websites and custom applications.
Can we run campaigns and automate support?
We can help scope opt-in campaigns, automated updates, guided responses and team handoff. The final feature set depends on the selected platform and your requirements.
Do we need a WhatsApp Business account?
Account onboarding and sender setup are part of planning. We will review your existing account, business details and number before recommending a setup.
How are messaging costs calculated?
Costs depend on the selected provider, message usage and integration scope. We explain provider charges and implementation costs in the proposal.
What about consent and message templates?
We plan recipient consent, opt-out handling and template submission as part of setup. Free-form replies are allowed within the 24-hour customer service window after the user’s latest message; outside that window, an approved template is required. Template approval is handled by Meta.
What information should I share first?
Tell us your business type, current software, expected message volume and the first workflow you want to automate. Start with your name and mobile number using the enquiry button.
LET’S START A BETTER CONVERSATION
Make WhatsApp work
with your business.
Tell us what you want to connect. We’ll help shape the next step.
